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Nearly all applications will feature a question that asks about your reasons for wanting to obtain an MBA at this stage of your career. Some will explicitly ask you to tie these reasons into your background and your goals. Even for schools that don't offer this specific direction, you should plan on such a discussion of past and future, as it provides essential context.
"Why a MBA" is often the first question asked and without a doubt the most important essay you will write. It includes essential information about whether you're qualified, whether you're prepared, and where you're headed.
The other essays fill in details about these fundamental points, but a strong answer about, for example, how you overcame a failure will not revive a candidacy that failed based on a lack of career focus.
Every answer should contain the following elements, unless the application has separate questions addressing them individually:
1. Your long - and short - term goals.
2. Your relevant past experience.
3. An assessment of your strengths and the gaps in your experience/education.
4. How an MBA program will bridge your past and future and fill in those gaps.
5. Why this particular MBA program is a good match for your needs. 
An MBA can just lay a foundation for your career goals, but certainly cannot assure to achieve that goal. In most of the cases, one can still achieve his/her goals even without MBA. Don't forget only 38% of the CEOs in US have an MBA degree. So the most important question "If not MBA then what?" Surely, MBA is not the end of life. If not MBA, then also I would like to achieve my career goal of IT management consultancy. The way would surely be unorganized and time consuming.
A typical example would be attending trainings, gaining experience from current role, reading articles and business publications, and choosing a mentor with the role I'm targeting. Having said that, I would say MBA is just a means to achieve my goals, a bundled package which would provide me with the skill-set required to accelerate towards the career goal. To justify ones long-term goals, he need to understand what a typical career path would be starting from the responsibility he is looking immediately after MBA. What is the career progression from the immediate goals?
If I start as a Management Consultant in IT, a typical career progression would be: Associate consultant > Senior consultant > Team lead > Manager > Senior Manager > Associate Partner > Senior Partner > Vice-president > President > and so on.
Last, but not the least, if one has chosen a career goal, he should be aware of the future trends and opportunities in the particular field. After all, there may not be a sense to choose a career which doesn't have much of future demands. What are the future prospects of the career goal chosen? For Example, in India IT services industry net revenue for 2008-09 is $58 billion, supposed to be doubled by 2012 and estimated to be $225 billion by 2020. 
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Earning a MBA Degree From Anywhere Else May Be a Waste of 1000-3000 of
Hours of Your Time?
articles published in Business 2.0, National Post, the Chicago
Sun-Times, and the Chronicle of Higher Education, Stanford Business
School Professor Jeffrey Pfeffer stated that you may be just as
successful in your career if you do a two or three week boot camp on
business basics instead of a two-year MBA.
a similar course through the Internet, as our MBA.
Professor Pfeiffer analyzed 40 years of
research on the economic value of a MBA degree. He ended that it does
not guarantee a successful career or a higher salary. His research was
published in the Fall 2002 issue of the Academy of Management Learning
and Education. Stanford graduate student Christina Fong was his
Dr. Pfeiffer is an expert in organizational behavior and has taught at
elite American business schools for over 30 years.
He says: "Obviously, if you get admitted to Harvard or Stanford or
another elite school, the very fact of your admission is going to
increase your worth in the job market. Employers who hire brand-name
MBA graduates do so because of the quality of the student body at the
school, not whether the students have acquired specific skills or
knowledge with their degrees."
He also said "Little of what is taught to students in business school
prepares them for the corporate workplace. One problem is that much of
the business school curriculum has remained unchanged since the 1960s."
MBA are designed to teach the modern business technologies used in any
modern company. Actually, only 2% of the MBA curriculum teach these
modern business technologies.
"U.S. schools have also become slaves to magazine rankings, leading
them to develop coddling devices such as professor-written lesson
summaries to bolster their "student satisfaction" appraisals. When
students are relieved of any sense of responsibility for their learning
... they learn much less."
"A recent report from the Association to Advance Collegiate Schools of
Business, the primary accrediting body in North America lambasted its
maintaining a curriculum
that is out of touch with modern business practices.
said that preparation for the rapid pace of business cannot be obtained
from textbooks and cases" said Professor Pfeffer.
From the begin, we designed our MBA programs to overcome the
difficulties inherent in MBA programs and business schools in the USA
waste thousands of hours of your time on a standard MBA when you can
spend more or less 100-150 hours - only approximately four hours/week,
in your home - on an online very modern MBA through the Internet, as
our Next-Generation MBAs?
New Ways to do the Business and the New MBA
modern and imperative matters are covered in our Next-Generation MBA of
Business Administration & e-Company. The old and standard
Business Administration concepts included in any current MBA program
are very important, but today the companies are very different.
new situation strongly demands a MBA program including the General
Control Theory, the control engineering, the new business technologies,
the Management by Exception concept automated by computer systems, the
Feedback Control System, etc.
Next-Generation MBA of Business Administration & e-Company
cannot be compared with a traditional MBA Master. He also teaches the
traditional basic principles of a MBA Master, but in a much more
concentrated way. But if we refer about a more modern business
administration, our course is better because he teaches matters like
CIO, Virtualization, CRM, ERP, VOIP, SCM, Call Centers, TeleCommuter,
Geo-Spatial, etc., that nows are the most demanded subjects by the
Because of that, our Next-Generation MBA of Business Administration
& e-Company is also used as a complementation for any
traditional MBA Master, that usually does not include those contents.
point is very important. Because we have a strong technologic
background AND the today's different nature of the business,
MBA program covers the major business disciplines from an
and information technology perspectives,
considers the business and technology issues facing today’s companies.
business is more and more the technology, and vice-versa.
The companies are more and more electronics,
as for examples the ERP Enterprise Resources Planning, the CRM Customer
Relationship Management, the Voice over IP VoIP, the sophisticated Call
Centers, the SCM, the BPM and Workflow, the Business Automation, the
Business Intelligence, the Internet Marketing & Sales,
a modern Business Administrator must establish these new ways to do the
business and how to manage these modern enterprises. Are your
IT or business management skills about to be expired?
Business Administration & e-Company
International Trade Management
Internet Marketing & Sales
Project Management PM
Executive Business Administration EMBA
Human Resources Management HR
Hospital & Health
Hotel & Tourism Management
Public Administration & e-Government
Chief Information Officer CIO
Customer Relationship Management CRM
Enterprise Resources Planning ERP
Business Intelligence & Data Mining BI
Virtualization & Cloud
Voip Telephony System Management
Purchase & Supply Chain Management SCM
Business Automation & Workflow Management
New MBAs in the near
Mobile Marketing & Boyd Management
Petroleum & Oil Engineering
System & Computer Engineering
Another key point is that while preparing for this answer, have an introspective view of yourself, your goals and ambitions, likes and dislikes. This would play a major role in helping you come up with the most suitable answer on ‘Why a MBA?’
A student gives his reason of pursuing MBA which he had presented to the interview panel. “In my case, I had a liking for sales and marketing, I liked travelling and after some years of working I felt I needed to change to what I wanted to do. The answer is very person centric.” There might be a situation when even after lot of introspection you cannot find out a proper reason on why you want to pursue MBA, then you have to prepare for yourself a valid reason on why you want to go for an MBA.
You should make sure that your answer in such a situation should not reflect that the aim of your doing MBA is to get a job with a fat pay packet. In such a case, word your answer in such a way which would reflect your passion for MBA. Focusing on this, a student , “I would say that be
prepared with a story to sell on why a MBA, and if possible lead the interview to where you want it to go.” Here I'm not going to answer why a MBA is required. The reason would be different from person to person.
Having said that, I would say MBA is just a means to achieve my goals, a bundled package which would provide me with the skill-set required to accelerate towards the career goal. 
Managing the MBA investment upfront can be challenging, since the total costs can easily amount to well more than $100,000 for many programs. For those of you who are more risk-averse, choosing the right program format will be important in hedging those upfront costs. In one of our earlier talks, we covered some of the principles regarding the different formats that may be useful to review as you weigh your options.
Yes, the ROI of the MBA has changed significantly over the past decade, but its long-term value has not diminished.
Ultimately you are investing in yourself, and the MBA is just one of the steps along the way to a lifelong commitment to learning, providing you with the flexibility (and credibility) to go where opportunities arise.
The value remains even though the immediate payoffs may be less clear on graduation.
Just talk to the thousands of MBA graduates who have navigated tough economic conditions in the past.
It’s the long view that counts.